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Calendar of Saudi Arabia's Biggest Events & Exhibitions 2026
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Calendar of Saudi Arabia's Biggest Events & Exhibitions 2026

Your guide to every date worth marking

6 min read

The Kingdom now hosts more than 500 international events a year, according to the General Authority for Exhibitions and Conferences — and that number keeps growing every season. A tech conference gets postponed by three months, an entertainment season opens in one city and wraps up in another two weeks later, and an investment summit is held in Riyadh this year and in Miami the next. Tracking all of this manually is exhausting, so we've put together this guide to 2026's key milestones in chronological order, with official dates confirmed as of the time of writing.

One important note before we start: some of these events do get rescheduled. LEAP, the tech conference itself, moved from April to late August this year following an official announcement from the organizer. So treat this calendar as a reference for early planning, and always check the event's official website before booking flights or hotels.

Quick Table: Saudi Arabia's Top Events & Exhibitions in 2026

PeriodEventCity
Feb 8–12World Defense Show (WDS)Riyadh
Feb 13–14Saudi Cup (Horse Racing)Riyadh
Feb 22Founding DayNationwide
AprilRiyadh International Industry Week (incl. Smart Logistics Expo)Riyadh
Jul–AugJeddah Season & Saudi Summer destinationsJeddah, Asir, Red Sea, Taif, Al Baha
Aug 31 – Sep 3LEAP Tech ConferenceRiyadh
Sep 15–17Global AI SummitRiyadh
Sep 2396th Saudi National DayNationwide
OctoberRiyadh Season 2026–2027 launch & horse racing seasonRiyadh
Oct 26–29Future Investment Initiative (FII10)Riyadh
Nov–DecWinter seasons (Diriyah, AlUla) & seasonal eventsDiriyah, AlUla, Riyadh

Spring: Quieter Industrial & Trade Shows With Bigger Economic Impact

April hosts Riyadh International Industry Week, which in turn includes the second edition of the Saudi Smart Logistics Services Exhibition — one of the largest industrial-sector gatherings in the Middle East. This isn't a “showcase” event so much as a place where real deals get struck between suppliers and manufacturers.

This quarter also typically sees a series of specialized exhibitions in the healthcare, pharmaceutical, and tech sectors, including international pharmaceutical manufacturing shows that draw tens of thousands of specialist visitors. If your business operates in B2B, spring is the best season to plan attendance at a trade show rather than an entertainment season.

Summer: Jeddah Season and the 'Saudi Summer' Map

Here the scene changes completely. Once Riyadh Season's entertainment calendar winds down in March, the spotlight shifts south and west. The “Saudi Summer” program spreads its events across five destinations: Asir, the Red Sea, Jeddah, Taif, and Al Baha.

Jeddah Season 2026 is this program's flagship stop, running from June through late August with more than 200 international events spread across the Jeddah Corniche, City Walk, and the historic Al-Balad district. The General Entertainment Authority is targeting roughly 10 million visitors for this season alone, including international travelers. Events range from concerts and Formula E races to water sports and weekly fireworks shows.

Late Summer Into Early Fall: The Big Tech-and-Investment Trio

This is the stretch Saudi Arabia's tech and investment sector waits for every year, and in 2026 specifically, three massive events land within just a few weeks of each other.

LEAP Conference – August 31 to September 3

Originally scheduled for April, organizer Tahaluf officially pushed it back to late August based on recommendations from the global LEAP community, arguing that the new timing would draw higher international turnout and more deals. The fifth edition is held at the Riyadh Exhibition & Convention Center in Malham, expecting more than 200,000 visitors, 1,000 speakers, and 600 startups. Four previous editions drew a combined 688,000-plus participants, and the 2025 edition alone saw $14.9 billion in deals.

Global AI Summit – September 15 to 17

Organized by the Saudi Data and AI Authority (SDAIA) at the King Abdulaziz International Conference Center, this is the fourth edition since the summit launched in 2020. Previous editions have produced concrete outcomes, most notably the founding of the International Center for AI Research and Ethics, backed by UNESCO and headquartered in Riyadh.

96th Saudi National Day – September 23

This year it falls on a Wednesday, under the slogan “Our Pride Is Our Nature.” A public holiday marked by national celebrations in every city, the Entertainment Authority typically unveils its official identity and accompanying events a few weeks ahead of time, usually in August.

With LEAP, the summit, and National Day all landing within under three weeks of each other, Riyadh effectively becomes a concentrated global hotspot for that stretch. If you're planning to attend more than one, the gaps between dates are tight and worth scheduling carefully in advance.

October: Riyadh Season Returns, and the Biggest Investment Summit

October brings two events of very different weight that nonetheless overlap in timing.

Riyadh Season 2026–2027

The pattern of recent years points to a launch in the second or third week of October, with a major opening ceremony at Boulevard World featuring fireworks and international musical performances. The previous edition (2025–2026) ran from October 10 through March and included events like the Six Kings Slam tennis championship and WWE Royal Rumble, held outside the United States for the first time. The new season also kicks off Riyadh's weekly horse racing calendar, building toward the Saudi Cup in early 2027.

Future Investment Initiative (FII10) – October 26 to 29

This year's edition is special, marking the initiative's tenth anniversary. Held under the theme “The Power of Priority” at the King Abdulaziz International Conference Center in Riyadh, it examines the impact of AI and geopolitical shifts on capital markets. Since its founding, the initiative has helped facilitate over $250 billion in investments. It's also worth noting that FII held a “Priority Summit” edition in Miami this past March, reflecting its growing footprint beyond the Kingdom.

November and December: Winter, the Season of Culture and Music

As the weather turns mild, the traditional winter destinations — Diriyah and AlUla — come alive, alongside Riyadh Season continuing through the following March. This period typically sees major music festivals and arts-and-crafts exhibitions, and it's the best fit for anyone who prefers mild weather over summer heat. Details for these events are usually rolled out gradually as the season approaches, so follow the Tourism Authority's official channels if you're planning a visit specifically during this window.

How to Plan Around These Events Without Surprises

  • Book your hotel before the full official announcement, not after. Hotel rates in Riyadh and Jeddah spike sharply during major event weeks, and rooms can sell out a month ahead.
  • Double-check the date before finalizing any booking. LEAP itself was already pushed back by months this year — a living example that dates aren't final until the organizer confirms them officially.
  • Don't confuse national occasions with entertainment seasons. Founding Day and National Day are official holidays with relatively limited programming, whereas Riyadh Season and Jeddah Season are months-long ticketed entertainment programs sold through the official webook platform.
  • For trade events and specialized conferences, register early to lock in “early bird” pricing offered by most organizers, especially for industrial and tech exhibitions.

FAQ: Saudi Arabia's 2026 Events

When is LEAP 2026's final date?

August 31 to September 3, 2026, at the Riyadh Exhibition & Convention Center in Malham, after being postponed from its original April date.

What's the difference between Founding Day and National Day?

Founding Day (February 22) commemorates the establishment of the first Saudi state in 1727, while National Day (September 23) marks the unification of the Kingdom in 1932. They're two entirely separate occasions with independent holidays and programming.

Does Jeddah Season happen at the same time every year?

Generally, yes — within the summer window between June and August — but the exact opening and closing dates are announced each year by the General Entertainment Authority and can shift by a few weeks.

Where do you buy tickets for entertainment-season events?

Exclusively through the official webook platform — the only authorized channel for booking Saudi Entertainment Authority events, including Riyadh Season and Jeddah Season.

Do the dates of major exhibitions and conferences change after being announced?

Yes, as happened with LEAP this year. It's always best to check the event's official website two to three weeks before you travel, rather than relying solely on initial announcements.